PureB2B Leadership: Peter Cannone, CEO

Peter is a longtime operator who’s committed and keenly positioned to lead and scale companies for significant growth. Before joining Demand Science Group, Peter served as General Partner at Optum Ventures. Peter was also the chief executive officer of UpCurve, Inc., part of New Media Investment Group and Fortress. Additionally, Peter held the roles of the chief executive officer and president of OnForce, Inc., later acquired by Adecco Global. Prior, Peter was president of PC Connection, Inc. and has held senior executive positions in both sales and operations. He has served on several venture and private equity boards of directors and holds a BA in Economics from the University of Massachusetts and an MBA from Rensselaer Polytechnic Institute.