Melissa is the co-founder of PureB2B as well as Chair of the Board of Demand Science Group (DSG), the parent company of PureB2B, Cobena, Demand Science, and ProspectOne. An expert and pioneer in lead generation strategies, data driven strategies, and the development of web applications, Melissa brought a successful track record of online innovation and web application development when she formed Demand Science Group. She has been an Internet entrepreneur and technology developer for more than a decade, and her career boasts an impressive track record of innovation and early entry into various Internet markets. Melissa held prior executive leadership positions at Ziff Davis, Connexus Media, and Publish magazine where she helped to change the way high-level technology companies reach IT professionals for more than a decade. Outside of the office, she can be found renovating her 1890’s home and enjoying time with her husband and daughter.