Melissa drives the product development and technical operations for the firm. Melissa is Founder, President and CEO of the Company’s parent firm, Pure Incubation, LLC and a Director for MedData Group, LLC. An expert and pioneer in lead generation strategies, data driven strategies, and the development of web applications, Melissa brought a successful track record of online innovation and web application development when she formed Pure Incubation. She has been an Internet entrepreneur and technology developer for more than a decade, and her career boasts an impressive track record of innovation and early entry into various Internet markets. Melissa held prior executive leadership positions at Ziff Davis, Connexus Media, and Publish magazine where she helped to change the way high-level technology companies reach IT professionals for more than a decade. Outside of the office, she can be found renovating her 1890’s home and enjoying time with her husband and daughter.